How to Create Highly-Sharable Content - if in doubt think fluffy bunnies!

We all want someone to 'share' or even just 'like' our social media posts. But what is the key to creating content that others will engage with and share?

The following four points will provide a guide to delivering highly sharable content.

1. If your content is not relevant to your audience there is little or no reason for posting it. Having said this however, there are exceptions to the rule (please refer to point 4).
2. With such a cluttered and crowded social landscape it is important to offer your audience something new, different and therefore interesting. By providing something unique and never seen before, you will become a thought leader within your category, encouraging others to look up to you, seeing you as a source of new and insightful information. 
3. If something is not of interest, why would I want to share it with all my friend. Everyone is trying to portray a certain personality and image, the material that we share provides an extension to how others perceive us. If your content is not of interest to you, chances are it won't be of interest to anyone else, thus no one will want to share it with their friends and followers. 
4. If in doubt use kittens and fluffy bunnies! The most highly shared online content are home videos of small animals generally looking and being cute. We can all relate to a fluffy bunny, I mean you have to be a pretty soulless individual to not find bunnies cute!

A great example of how you can deliver highly-sharable content using all of the above four points in the Ibis hotels advert.

• It is relevant as everyone has stayed in a hotel before and experienced both good and not so good bed comfort. 

• It is unique, when have you ever seen a group of bunnies hopping around a hotel room and falling asleep on a bed in a huddle in the centre? 

• It is interesting, as it is actually a very good delivery of a brand message. Optimally, who isn't interested in staying at a hotel that has beds so comfy it would attract fluffy bunnies from all across the county to have a nap on! 

• Finally, the fluffy bunnies make this ad so fantastic. Even if the three previous points don't actually apply to you, we all love a cute little fluffy bunny, there is no denying that! 

Gemma_Clarkson

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